Brown Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Brown Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Brown Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Brown Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Love Promise Stories from Brown Subaru
Subaru and Brown Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Brown Subaru Delivers Comfort and Hope to Texas Oncology - Lauren D
Brown Subaru was honored to partner with Texas Oncology – Amarillo through the Subaru Loves to Care® initiative, bringing comfort and encouragement to local cancer patients and their families. As part of the program, Brown Subaru delivered 80 blankets and messages of hope to help brighten the days of those undergoing treatment. At Brown Subaru, we believe caring for our community is just as important as serving our customers. We are grateful for the opportunity to support Texas Oncology and stand alongside the patients, families, and healthcare professionals who inspire us every day. Through Subaru Loves to Care®, we're proud to share a little comfort, compassion, and hope with those who need it most.
Brown Subaru Celebrates Subaru Loves the Earth with Donation of 100 Trees - Nick A
Brown Subaru is proud to continue its commitment to environmental stewardship through the Subaru Loves the Earth® initiative by donating 100 trees to benefit the Amarillo community. Through this annual Subaru program, retailers across the country partner with local organizations to help create greener, healthier communities. This year's donation included a variety of regionally appropriate trees, including Shumard Oaks, Live Oaks, Baldcypress, and Crape myrtles, which were distributed locally for planting and long-term community enhancement. "At Brown Subaru, we believe in giving back to the communities that support us," said Lauren Brown Dyess. "The Subaru Loves the Earth initiative gives us the opportunity to make a meaningful impact by helping create greener spaces for customers, families, and our entire community." The donation reflects Subaru's ongoing commitment to protecting and preserving the environment while empowering retailers like Brown Subaru to make a difference at the local level. As these trees grow and thrive throughout Amarillo, they will serve as a lasting reminder of the importance of environmental responsibility and community partnership. Brown Subaru is honored to partner with local organizations through Subaru Loves the Earth and looks forward to continuing efforts that help create a cleaner, greener future for the Texas Panhandle.
Brown Subaru Loves to Help: Warming Hearts at Martha's Home - Lauren D
In February, the team at Brown Subaru had the privilege of visiting Martha's Home as part of the Subaru Loves to Help initiative. Through its partnership with Operation Warm, Brown Subaru delivered new winter coats to children in need, bringing not only warmth but also comfort and confidence during the colder months. What may seem like a simple coat can mean so much more to a child—a sense of security, belonging, and hope. As volunteers met the children and staff at Martha's Home, they were reminded that small acts of kindness can make a lasting impact. This year's donation continued a tradition of giving back that has touched lives throughout our community. Over the course of Brown Subaru's participation in Subaru Loves to Help, more than 228 children have received support through the program, helping ensure they have the essentials they need to thrive. At Brown Subaru, we believe being part of the community means caring for our neighbors. We are honored to partner with organizations like Martha's Home and grateful for the opportunity to help make a difference—one child, one coat, and one smile at a time.
Brown Subaru and Gracie’s Project: Driving Love for Pets in Amarillo - Lauren D
In Amarillo, Texas, Brown Subaru is more than just a dealership—it’s a community partner with a heart for animals. Through the Subaru Loves Pets initiative, Brown Subaru proudly supported Gracie’s Project, a local rescue dedicated to saving and rehoming dogs in need. As part of this partnership, Brown Subaru provided essential resources and awareness to help Gracie’s Project continue its mission of giving every pet a second chance. From sharing stories of adoptable pets to donating much-needed supplies, Brown Subaru showed that caring for animals goes beyond words—it’s about action. For Brown Subaru, this effort wasn’t just about cars; it was about compassion. Together with Gracie’s Project, they proved that when a community comes together, lives change—both human and canine.
Brown Subaru Loves to Care - Matt B
Brown Subaru will be partnering with The Leukemia & Lymphoma Society (LLS) and Texas Oncology – Amarillo through the Subaru Loves to Care initiative. This partnership involves delivering blankets and messages of hope to cancer patients on June 24th 2025. Providing warmth, love, and support when and where they’re needed most is our way of expressing to patients and their families that we deeply care. Every three minutes, someone in the U.S. is diagnosed with a blood cancer like leukemia, lymphoma, or myelomas. By the end of 2025, Subaru of America and its network of more than 640 retailers will have supported nearly 500,000 cancer patients in communities such as Amarillo. Through funding, blanket donations, and messages of hope, Brown Subaru retailers remain committed to being More Than a Car Dealer.
Leukemia & Lymphoma Society Blanket Delivery – Jordan G. - Jordan G
On Tuesday, June 24th, the LLS Red River Chapter and Brown Subaru had the pleasure of delivering 80 blankets to Texas Oncology - Amarillo as part of the Subaru Loves to Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Brown Subaru. This incredible act of generosity was warmly received by the Texas Oncology - Amarillo staff who were thrilled to distribute these comforting gifts to their patients. Being able to deliver a small gesture of comfort that day and seeing smiles, perfectly captured why the program exists. Many thanks to everyone at Brown Subaru and Texas Oncology - Amarillo, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.
Brown Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Amarillo, this is a harsh reality. Helping others strengthens communities, which is why Brown Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Brown Subaru have helped nearly 900,000 children and adults in urgent need. On 02/05/2025, Brown Subaru donated 120 coats to Martha's Home, Inc.. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Brown Subaru Shares the Love with Snack Pak 4 Kids - Lauren D
Brown Subaru has been working with Snack Pak 4 Kids as our local charity for the Subaru Share the Love event for a few years now. In April of this year, we were very happy to be able to present Snack Pak with a check for over $14,000, bringing the total donated by Subaru and Brown Subaru to over $125,000 over the past few years. Brown Subaru is proud to support Snack Pak's mission of ending weekend childhood hunger in the Texas panhandle. We can't think of a better organization to partner with every year and know that every donation is put to the best use. We are thankful for Snack Pak's impact in our community.
Brown Subaru Loves the Earth with the Arbor Day Foundation - Matt B
At Brown Subaru, we care deeply about our community and are committed to keeping our neighborhoods vibrant and healthy now and for generations to come. Trees are vital to this effort — they provide oxygen, cool our community, filter water, clean the air, prevent flooding, and improve health. But every year, our community loses trees due to age, disease, infestation, and extreme weather. Subaru and retailers like us are proud to partner with the Arbor Day Foundation to help address this problem. This spring as part of our Subaru Loves the Earth initiative, Brown Subaru provided and distributed 100 mature, regionally appropriate trees that will benefit communities for generations. This year alone, Subaru and its retailers provided and distributed 100,000 trees to communities across the country. Through this new partnership and other initiatives, Subaru and retailers like us have helped distribute and plant over 1.1 million trees so far — and this is just the beginning. Together, we are growing a greener, healthier Amarillo, TX for generations to come.
Brown Subaru Loves to Help Martha's Home, Inc. - Matt B
Imagine having to go without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Amarillo, TX, this can be a harsh reality. Helping others is the key to a strong community which is why Brown Subaru believes in helping to support individuals and families in urgent need. This season, for our Subaru Loves to Help® initiative, we are partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have helped nearly 900,000 children and adults in urgent need so far. On February 5th, 2025, Brown Subaru partnered with Martha's Home, Inc. and donated coats to children in urgent need. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child’s mental and emotional well-being.
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