The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Brown Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Love Promise Stories from Brown Subaru
Subaru and Brown Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Brown Subaru and Gracie’s Project: Driving Love for Pets in Amarillo - Lauren D
In Amarillo, Texas, Brown Subaru is more than just a dealership—it’s a community partner with a heart for animals. Through the Subaru Loves Pets initiative, Brown Subaru proudly supported Gracie’s Project, a local rescue dedicated to saving and rehoming dogs in need. As part of this partnership, Brown Subaru provided essential resources and awareness to help Gracie’s Project continue its mission of giving every pet a second chance. From sharing stories of adoptable pets to donating much-needed supplies, Brown Subaru showed that caring for animals goes beyond words—it’s about action. For Brown Subaru, this effort wasn’t just about cars; it was about compassion. Together with Gracie’s Project, they proved that when a community comes together, lives change—both human and canine.
Brown Subaru Loves to Care - Matt B
Brown Subaru will be partnering with The Leukemia & Lymphoma Society (LLS) and Texas Oncology – Amarillo through the Subaru Loves to Care initiative. This partnership involves delivering blankets and messages of hope to cancer patients on June 24th 2025. Providing warmth, love, and support when and where they’re needed most is our way of expressing to patients and their families that we deeply care. Every three minutes, someone in the U.S. is diagnosed with a blood cancer like leukemia, lymphoma, or myelomas. By the end of 2025, Subaru of America and its network of more than 640 retailers will have supported nearly 500,000 cancer patients in communities such as Amarillo. Through funding, blanket donations, and messages of hope, Brown Subaru retailers remain committed to being More Than a Car Dealer.
Leukemia & Lymphoma Society Blanket Delivery – Jordan G. - Jordan G
On Tuesday, June 24th, the LLS Red River Chapter and Brown Subaru had the pleasure of delivering 80 blankets to Texas Oncology - Amarillo as part of the Subaru Loves to Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Brown Subaru. This incredible act of generosity was warmly received by the Texas Oncology - Amarillo staff who were thrilled to distribute these comforting gifts to their patients. Being able to deliver a small gesture of comfort that day and seeing smiles, perfectly captured why the program exists. Many thanks to everyone at Brown Subaru and Texas Oncology - Amarillo, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.
Brown Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Amarillo, this is a harsh reality. Helping others strengthens communities, which is why Brown Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Brown Subaru have helped nearly 900,000 children and adults in urgent need. On 02/05/2025, Brown Subaru donated 120 coats to Martha's Home, Inc.. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Brown Subaru Shares the Love with Snack Pak 4 Kids - Lauren D
Brown Subaru has been working with Snack Pak 4 Kids as our local charity for the Subaru Share the Love event for a few years now. In April of this year, we were very happy to be able to present Snack Pak with a check for over $14,000, bringing the total donated by Subaru and Brown Subaru to over $125,000 over the past few years. Brown Subaru is proud to support Snack Pak's mission of ending weekend childhood hunger in the Texas panhandle. We can't think of a better organization to partner with every year and know that every donation is put to the best use. We are thankful for Snack Pak's impact in our community.
Brown Subaru Loves the Earth with the Arbor Day Foundation - Matt B
At Brown Subaru, we care deeply about our community and are committed to keeping our neighborhoods vibrant and healthy now and for generations to come. Trees are vital to this effort — they provide oxygen, cool our community, filter water, clean the air, prevent flooding, and improve health. But every year, our community loses trees due to age, disease, infestation, and extreme weather. Subaru and retailers like us are proud to partner with the Arbor Day Foundation to help address this problem. This spring as part of our Subaru Loves the Earth initiative, Brown Subaru provided and distributed 100 mature, regionally appropriate trees that will benefit communities for generations. This year alone, Subaru and its retailers provided and distributed 100,000 trees to communities across the country. Through this new partnership and other initiatives, Subaru and retailers like us have helped distribute and plant over 1.1 million trees so far — and this is just the beginning. Together, we are growing a greener, healthier Amarillo, TX for generations to come.
Brown Subaru Loves to Help Martha's Home, Inc. - Matt B
Imagine having to go without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Amarillo, TX, this can be a harsh reality. Helping others is the key to a strong community which is why Brown Subaru believes in helping to support individuals and families in urgent need. This season, for our Subaru Loves to Help® initiative, we are partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have helped nearly 900,000 children and adults in urgent need so far. On February 5th, 2025, Brown Subaru partnered with Martha's Home, Inc. and donated coats to children in urgent need. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child’s mental and emotional well-being.
Brown Subaru Loves Learning - Lauren D
During the Subaru Loves Learning event this year, Brown Subaru was fortunate to get to bless 25 area teachers with goody bags full of supplies to start the new school year with. We worked with AISD to select 25 first year teachers at Amarillo elementary schools to gift much needed supplies like highlighters, crayons, colored pencils, tissues, Clorox wipes, and many other items. Teachers give back so much to their students and our community, and we are so happy to be able to give something back to them.
The Leukemia & Lymphoma Society Blanket Delivery - Scott B. - Scott B
On June 11th, Brown Subaru and the LLS Red River Chapter had the pleasure of delivering 80 blankets to Joe Arrington Cancer Center as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff at Brown Subaru. This incredible act of generosity was warmly received by the Joe Arrington Cancer Center staff who were thrilled to distribute these gifts to their patients. Many thanks to everyone at Brown Subaru and Joe Arrington Cancer Center, not only for a memorable day, but for supporting LLS's mission to cure blood cancers and improve the quality of life of patients and their families!
The Leukemia & Lymphoma Society Blanket Delivery - Scott B
On June 11th, Brown Subaru and the LLS Red River Chapter had the pleasure of delivering 80 blankets to Texas Oncology Amarillo as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff at Brown Subaru. This incredible act of generosity was warmly received by the Texas Oncology Amarillo who were thrilled to distribute these gifts to their patients. Many thanks to everyone at Brown Subaru and Texas Oncology Amarillo, not only for a memorable day, but for supporting LLS's mission to cure blood cancers and improve the quality of life of patients and their families!
