Subaru Loves the Earth — A Partnership with TerraCycle®

If you are familiar with the Subaru brand, then you have likely heard of the Subaru Love Promise before. In fact, it's one of the reasons why people take pride in calling themselves a Subaru driver! The Subaru Love Promise is a commitment by the company to make the world a better place. This program focuses on five key areas of improvement, one of which is designated to the preservation of the environment. This particular platform is called "Subaru Loves the Earth," and it took the spotlight last April with the automaker announcing its partnership with TerraCycle®.

What is TerraCycle®?

TerraCycle® is an organization whose goal is to promote more sustainable practices among consumers. They do so by offering a range of free programs, including the Zero-Waste™ Box agenda which just launched last month with the help of Subaru. Through it, the aim is to make recycling solutions more accessible to people.

What is the Zero-Waste™ Box Program?

Did you know that over the course of the last 100 years, societal waste has increased by more than 10 thousand percent? For those who care deeply about the planet, this is an alarming figure. Fortunately, leaders like Subaru and TerraCycle® are stepping up to the plate to address this issue. As a part of the partnership, Subaru retailers like Brown Subaru will have Zero-Waste™ Boxes available. The purpose of these boxes is to collect hard-to-recycle items. What is gathered is then sent back to TerraCycle® to be repurposed as picnic tables, playground equipment, and other products that will breathe new life into communities like Hereford, Borger, and beyond.

Can It Succeed?

Most certainly! As demonstrated by statistics thus far, the Subaru Love Promise has helped recycle over 500,000 pounds of waste and donated to 798 certified Wildlife Habitats. This new partnership with TerraCycle® is just one of its many endeavors to nurture a better tomorrow.

Now you know a little more as to why Brown Subaru in Amarillo, Texas, is proud to be a Subaru dealer. So, if you live nearby Canyon and Pampa areas and would like to make a difference, we invite you to stop by to participate with us in the Subaru Love Promise.

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